Ad Campaign: Racism stops with me

For this project we had to create a slide show explaining a new ad campaign for a company and advertisement of our choice. For this project I choose an ad from an Anti-Racism campaign that started in Australia.

We were asked to show the logo in our new ad as well as have at least have one slide introducing the company. We were also asked to reverse engineer the original ad and base our new add of of the original. I used the same color scheme and font to show unity between the two ads.

Target Audience

The target audience would be towards people who feel that racism is an issue, but do not know what to do to end it. I made the ad with the idea that the message would show that Racism stops when we ourselves face our own biases and stand with other races. The ad is a call to action towards those that are fine with standing on the sidelines and not doing anything to combat this social issue.

The slides are as follows.



Ad Project: Salt and Pepper Shakers, Magazine and TV Ads

For this project we were assigned to create an add with requirements given to us by a random generator. The generator gave me the following.

Product Name: Salt and Pepper Shakers

Gender: Male

Age: 25-34

Relationship: Single

Education: Associates

Income: $90,000+

Media Consumption: Magazines and TV

I built my advertisement around this, and after a few drafts I chose to create salt and pepper shakers that had a light that would ignite when a button was pressed on a key chain.

The Design

Originally when I was working on the add I left a full stoplight on both the shakers and the keychain, but then decided to stick with red and green for the pepper and salt respectively. The idea is basic. When you hit one of the buttons, the light will ignite on the shaker in the spice cabinet.

Later I created an add that would fit on a TV using the dimensions our Professor gave us.

The dimensions were smaller than the original add so I moved the key higher up and covered the phone, realizing that it does not have much to do with the add. Also with the TV ad I chose a simple Sans Serif as the font for the name of the product.

The Target Audience

The ad was made for single males ages 25-34. Now, I fit that category so I started thinking what I, along with a few other men I know in that age bracket would want out of Salt & Pepper shakers. Know, for those actually interested in buying new shakers that aren’t just the run of the mill plastic ones, they tend to cook a lot. They have a lot of spices and tend to have trouble finding the specific spice they are looking for.

So I chose to make a product that would fix that small problem. With the amount of money my target audience is making, $90,000, they have enough to spare on this.