Ad Campaign: Racism stops with me

For this project we had to create a slide show explaining a new ad campaign for a company and advertisement of our choice. For this project I choose an ad from an Anti-Racism campaign that started in Australia.

We were asked to show the logo in our new ad as well as have at least have one slide introducing the company. We were also asked to reverse engineer the original ad and base our new add of of the original. I used the same color scheme and font to show unity between the two ads.

Target Audience

The target audience would be towards people who feel that racism is an issue, but do not know what to do to end it. I made the ad with the idea that the message would show that Racism stops when we ourselves face our own biases and stand with other races. The ad is a call to action towards those that are fine with standing on the sidelines and not doing anything to combat this social issue.

The slides are as follows.

 

Ad Project: Salt and Pepper Shakers, Magazine and TV Ads

For this project we were assigned to create an add with requirements given to us by a random generator. The generator gave me the following.

Product Name: Salt and Pepper Shakers

Gender: Male

Age: 25-34

Relationship: Single

Education: Associates

Income: $90,000+

Media Consumption: Magazines and TV

I built my advertisement around this, and after a few drafts I chose to create salt and pepper shakers that had a light that would ignite when a button was pressed on a key chain.

The Design

Originally when I was working on the add I left a full stoplight on both the shakers and the keychain, but then decided to stick with red and green for the pepper and salt respectively. The idea is basic. When you hit one of the buttons, the light will ignite on the shaker in the spice cabinet.

Later I created an add that would fit on a TV using the dimensions our Professor gave us.

The dimensions were smaller than the original add so I moved the key higher up and covered the phone, realizing that it does not have much to do with the add. Also with the TV ad I chose a simple Sans Serif as the font for the name of the product.

The Target Audience

The ad was made for single males ages 25-34. Now, I fit that category so I started thinking what I, along with a few other men I know in that age bracket would want out of Salt & Pepper shakers. Know, for those actually interested in buying new shakers that aren’t just the run of the mill plastic ones, they tend to cook a lot. They have a lot of spices and tend to have trouble finding the specific spice they are looking for.

So I chose to make a product that would fix that small problem. With the amount of money my target audience is making, $90,000, they have enough to spare on this.

Magazine Spread: O.U.R. and Fight the New Drug

For this project we had to create a magazine spread from an article from either the BYU-I Scroll, the schools newspaper, or lds.org. I chose to use an article that I wrote for the Scroll. The article was about an event I covered where the founder of Operation Underground Railroad (O.U.R.) Tim Ballard and the founder of Fight the New Drug Clay Olsen met together in Idaho Falls and had a combined presentation about their different organizations and how they were fighting the same fight.

The Design

For the first page I decided to use the cover that Scroll Illustration made for the front page of that weeks edition of the paper. The cover design was excellent in my opinion because it showed that O.U.R. and Fight the New Drug combined forces to fight for one cause: love. That entire night they talked about how pornography destroyed families and how it led to human sex trafficking which destroyed even more families. The presentation shoed that they were fighting the same fight but at different stages of that fight, and the heart showed the unity that these two organizations had.

For the main text color I chose to stick with black. However, for the subheading I chose a light blue. I chose that color cause for me blue represents hope and wisdom, which is what this evening was about. Olsen and Ballard were talking about things that normally people would never talk about or connect one with another. That shows wisdom. The evening was somber but there was hope for change and the world might just get a little better.

For the pictures of Clay Olsen (page 2, bottom) and Tim Ballard (page 3, top) I took those pictures myself at the event.

The Target Audience

My target audience is the entire BYU-I campus, but primarily the men of the campus. In the LDS culture men have a problem with pornography. That isn’t to say that women don’t as well but, more men struggle with that addiction that women do. So I wrote this article and made this magazine spread for them.

The design appeals to them cause it’s simple. The front page gets has the most design and color to catch the eye of the reader. Pages 2-3 were left generally blank as to not exclude any information that was shared that night.

Typography: Operation Chromite

Intro

Operation Chromite is a Korean movie that came out in August of 2016. The movie was based on real life events that took place during the Korean War. The movie was produced by the Taewon Entertainment company.

The image can be found here.

https://en.wikipedia.org/wiki/Operation_Chromite_(film)

Typeface 1

So for this first typeface we have a Sans Serif font for the main title and for the name of the Director and Production company. You can tell that this is a Sans Serif font by noticing that there are no curves on the edges of the letters at all. It’s all even without any extra marks, or Serifs at all.

Typeface 2

In the Subtitle, the selling point for the movie. the font changes from Sans Serif to Old-style. You can tell by looking at the T’s, R’s and K’s of the sentence, as well as other letters. If you look on the ends you can see the decorative flourish of the serif coming through. You made need to zoom in but it’s there.

Contrast

The blue lines connect some the contrasting letters. You can see how the main title is plain and even while the subtitle has decorative endings. Nearly every letter is different in the way it looks with a few exceptions. The main difference between the fonts are the serifs. The main title doesn’t have them while the subtitle does. It works. The main title is hard to miss so that will be seen automatically. However, the more decorative Oldstyle font attracts the eye making the reader look harder at it and then having them read the subtitle instead of passing it over.

The Newsroom Final Season Ad Breakdown

Intro

The Newsroom was a HBO show that ran from June 2012 to December 2014. The show centered around a fictional TV news crew following news anchor and managing editor Will McAvoy (shown above) and the struggles they have while trying to report the news with the most accuracy possible. Above was the ad HBO ran to promote their 25th and final episode.

Ad can be found here

http://www.starpulse.com/the-newsroom-series-finale-review-what-kind-of-day-has-it-been-1848460461.html

 

Contrast

There’s contrast everywhere on this page. The key contrast points are from top to bottom on both sides of Will McAvoy. On the top you have white light from the studio and on the bottom you have the dark news desk. The light is nearly blinding so you can see the desk as well as the suit that McAvoy is wearing.

Repetition

Repetition is found across the image again from top to bottom. The white light is a repeating image even after McAvoy interrupts the picture and the desk is the same color of the suit, repeating the color scheme across the picture.

Alignment

The picture and the words align perfectly. McAvoy has his body split exactly down the middle of the picture on the vertical scale aligning his body dead center. The words are right beneath the middle of the picture on the horizontal scale aligning them to stay in the lower half of the picture and not look out of place. The desk is aligned perfectly horizontal and the words “Final Word” are exactly beneath that line, aligning itself perfectly.

Proximity

In the picture you can tell that it’s a news desk and McAvoy is the anchor because of how close he is in sitting behind the desk. You can also tell how important that is because that he’s about to speak because the words are not thrown off to the side but exactly behind him. The proximity of the words to McAvoys’ body features that this is his last time speaking behind a news desk for us.

Color

There is not that much color in the ad, but in doing so it enhances the little bit there is. You have McAvoy, his blonde hair and white skin in his signature dark suit sitting at his black almost dark blue desk in front of bright lights that have become familiar with viewers at this point in the series. At the bottom of the image at both corners you have the black and white ACN logo. Throughout the entire image there is this blue tinge that represents the color often seen in the newsroom throughout the entire series.

Conclusion

This ad is simple but powerful and exemplifies the principles of design. Contrast is added through a simple top bottom design. Repetition is seen through out by the image having a continuing color scheme throughout. Alignment is seen by keeping McAvoy in the middle and the words aligned evenly on the lower half of the image. Proximity is seen through how close McAvoy is to the desk and how close the words are to him. The colors that exist in the picture are only there out of necessity. The simplistic design doesn’t take away from the message that the ad is portraying. This is the las time we get to hear McAvoy speak to us from a news desk. It started with McAvoy and it ending with McAvoy.